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BMW brand campaign Russia An involving brand is all about telling the right stories. Those who touch hearts and create brand enthusiasts. Though a strong brand like BMW performs globally, emotions may differ slightly from culture to culture. Who would have thought that Russian language knows more than one way to express joy? Lucky Russia. [...]

BMW launched the 6th generation of the BMW 7 Series. LIQUID CAMPAIGN Korea supported the event successfully with an integrated communication approach, fulfilling all the expectations of a very discerning target group. From the pre-launch phase with closed room events to the official launch,  the car aroused curiosity in all media. This was the most [...]