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German based RUNNERS POINT is a popular sports retailer, focussing on shoes and runners’ accessories. To prepare for a big sponsoring event, RUNNERS POINT intended to know more about upcoming trends and topics. In order to draw a Social Web map of runner´s discussions and interests, LIQUID CAMPAIGN set up an ongoing Opinion Mining panel. [...]

For the launch of the all new Roadster Z4, BMW was looking for an innovative approach to capture the character of the car. A vehicle combining all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. The result was an aesthetically powerful marketing campaign entitled ”Expression of Joy“, featuring an artistic [...]