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For the launch of the all new Roadster Z4, BMW was looking for an innovative approach to capture the character of the car. A vehicle combining all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. The result was an aesthetically powerful marketing campaign entitled ”Expression of Joy“, featuring an artistic [...]

BMW launched the 6th generation of the BMW 7 Series. LIQUID CAMPAIGN Korea supported the event successfully with an integrated communication approach, fulfilling all the expectations of a very discerning target group. From the pre-launch phase with closed room events to the official launch,  the car aroused curiosity in all media. This was the most [...]

The task was anything but small: how to approach a new, younger target group for the No. 1 premium imported car brand? The campaign needed to be tailor made for a market that is very much accustomed to the concept of hipness. Condensed 1intensity exceeded those expectations successfully. Besides an adaptation of all campaign storylines [...]