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Berlin based PASCULLI is one of Germanys most exclusive bicycle brands. Handmade products, a manufactory near Milano, Italy, and an impressive flagship store in Berlin inside a refurbished factory building. PASCULLI is about a sophisticated idea what bicycling may stand for. It´s a lifestyle, integrating high tech, superior design, art and travel. LIQUID CAMPAIGN was [...]

For the launch of the all new Roadster Z4, BMW was looking for an innovative approach to capture the character of the car. A vehicle combining all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. The result was an aesthetically powerful marketing campaign entitled ”Expression of Joy“, featuring an artistic [...]

BMW brand campaign Russia An involving brand is all about telling the right stories. Those who touch hearts and create brand enthusiasts. Though a strong brand like BMW performs globally, emotions may differ slightly from culture to culture. Who would have thought that Russian language knows more than one way to express joy? Lucky Russia. [...]

In a country where size has a bigger meaning, successful communication needs to keep up. As part of a brand campaign, BMW Group Russia decided to advertise the history of their flagship car on the biggest billboard ever seen across Europe. As a result, the history of BMW 7 series is all but an advertisement [...]

BMW launched the 6th generation of the BMW 7 Series. LIQUID CAMPAIGN Korea supported the event successfully with an integrated communication approach, fulfilling all the expectations of a very discerning target group. From the pre-launch phase with closed room events to the official launch,  the car aroused curiosity in all media. This was the most [...]

The task was anything but small: how to approach a new, younger target group for the No. 1 premium imported car brand? The campaign needed to be tailor made for a market that is very much accustomed to the concept of hipness. Condensed 1intensity exceeded those expectations successfully. Besides an adaptation of all campaign storylines [...]