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German based RUNNERS POINT is a popular sports retailer, focussing on shoes and runners’ accessories. To prepare for a big sponsoring event, RUNNERS POINT intended to know more about upcoming trends and topics. In order to draw a Social Web map of runner´s discussions and interests, LIQUID CAMPAIGN set up an ongoing Opinion Mining panel. [...]

Berlin based PASCULLI is one of Germanys most exclusive bicycle brands. Handmade products, a manufactory near Milano, Italy, and an impressive flagship store in Berlin inside a refurbished factory building. PASCULLI is about a sophisticated idea what bicycling may stand for. It´s a lifestyle, integrating high tech, superior design, art and travel. LIQUID CAMPAIGN was [...]

METRO Cash & Carry is one of the leading wholesalers with millions of satisfied customers worldwide. To support the strategy of growth in dedicated professional customer groups, METRO Cash & Carry Germany and LIQUID CAMPAIGN developed a multichannel campaign, making real customers in their business context the heroes. And what better proof can there be [...]

For the launch of the all new Roadster Z4, BMW was looking for an innovative approach to capture the character of the car. A vehicle combining all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. The result was an aesthetically powerful marketing campaign entitled ”Expression of Joy“, featuring an artistic [...]

The task was anything but small: how to approach a new, younger target group for the No. 1 premium imported car brand? The campaign needed to be tailor made for a market that is very much accustomed to the concept of hipness. Condensed 1intensity exceeded those expectations successfully. Besides an adaptation of all campaign storylines [...]