LIQUID CAMPAIGN Moscow just recieved two EFFIE awards for our client BMW. Both the Z4 campaign and the 7series mega billboard have been rewarded with a Bronze EFFIE 2010, granted by EFFIE Russia (their Website hasn´t been updated yet).
News
Rebrush of website
March 9th, 2010Our website has been “rebrushed” today, showing much more of the work we´ve done in the last year. More cases will be added within the next couple of days and weeks. Enjoy!
Announcing a strategic alliance with eprofessional
December 17th, 2009
Performance marketing agency eprofessional allies with LIQUID CAMPAIGN for the development of cross linked services. This is one more relevant step towards our approach of creative, yet target driven advertising. Or as Martin Hubert, Managing Director of eprofessional, puts it: „LIQUID CAMPAIGN is a perfect partner. On the one hand, we expand our portfolio by offering social media advertising and creatives. On the other hand, conjoint products are in the making, connecting classcial advertising with search engine and performance marketing.“
For our clients, the cooperation makes a huge difference in terms of effectiveness. Now we can add SEM, SEO and Affiliate Marketing Services on a conceptual level. Based in Hamburg, Germany, eprofessional is one of the leading agencies for performance marketing in Europe.
See also original press release on eprofessional website (in German only).
Update: see also Horizont news (German).
A 3D Holo Expression of Joy, rewarded.
October 13th, 2009
3D holo video for BMW Korea
Together with BMW Korea, LIQUID CAMPAIGN Seoul just won a Silver Medal at the Korea Advertising Award 2009. It’s the most important advertising award in Korea, so this is big news for us.
For the launch of the all new Roadster Z4, BMW was looking for an innovative approach to capture the character of the car. A vehicle combining all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. The result was an aesthetically powerful marketing campaign entitled „Expression of Joy“, featuring an artistic motif created by the car itself.
LIQUID CAMPAIGN Seoul adapted the global campaign for the Korean market – but not without adding a special flavour and expertise. The Korean Z4 launch campaign covered print ads, outdoor megaprints, a test drive event, sales material for the BMW showrooms as well as an online special.
Finally, the artistic approach of the campaign needed to be brought into BMW showrooms. A 3D holographic video has been created, which at night transformed the showrooms into a stage featuring two playful artists and the BMW Z4 itself. Placed at highly frequented areas, the unseen before holographic videos created a considerable amount of buzz while perfectly transporting the campaign message: “An Expression of Joy”.
LIQUID with Trendbüro Hamburg: Introducing a Web Map of Values
July 3rd, 2009
After half a year in the making, we are very proud to announce the first release of WERTEINDEX DEUTSCHLAND, a media study about personal and societal values within Germany. For the study, more than 160.000 publicised statements from the Internet have been explored, making it probably one of the most comprehensive qualitative web studies available. You bet we are proud of it, and so is our partner Trendbüro, a well known institution for the interpretation of social change.
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