Taiwan based EVERLIGHT Electronics is a leading supplier in the global LED industry. Without LED, there´s no light for the future. The benefits are obvious: lower energy and maintenance costs plus a huge design option for both the hardware and the „lightware“ – beautiful lighting scenarios for any atmosphere.
LIQUID CAMPAIGN Seoul was invited to support the building of a new EVERLIGHT project, coming out of a new global company alliance between founding members Everlight Electronics Co. Ltd, Lighting Competence Center GmbH (LCC), the R&D centre of Everlight Electronics Europe in Karlsruhe/Germany and LED lighting expert Aphos Lighting based out of Texas/USA. LED technology meets state-of-the-art design concepts.
So a new brand was born. LIQUID CAMPAIGN Seoul took responsibility for the first public appearance. A Brand Identity had to be developed, from a name to Corporate Design and launch advertising. All elements need to work globally, evoking a promise of Tomorrow´s Light.
The results have been launched at Light+Building 2010, the world’s leading trade fair for Architecture and Technology in Frankfurt/Main. ZENARO took place as a new platform for public, office and consumer lighting solutions.
Brandstory and Product Brochure can be found here.
