German based RUNNERS POINT is a popular sports retailer, focussing on shoes and runners’ accessories.
To prepare for a big sponsoring event, RUNNERS POINT intended to know more about upcoming trends and topics. In order to draw a Social Web map of runner´s discussions and interests, LIQUID CAMPAIGN set up an ongoing Opinion Mining panel.
A set of surprising insight were revealed. Even the most passioned runners knew less about shoes and accessories than one would expect. Which of course left room for advice and service.
Based on LIQUID CAMPAIGN Opinion Mining, a dialogue started, preparing and supporting participants for the upcoming event.
The vivid and open exchange lead to a most welcome result: in the course of the well connected community chat, search traffic for RUNNERS POINT reached an all time high.
Contact: martina.marzahn@liquidcampaign.com
German based RUNNERS POINT is a popular sports retailer, focussing on shoes and runners accessories.
To prepare for a big sponsoring event, RUNNERS POINT intended to know more about upcoming trends and topics. In order to draw a Social Web map of runner´s discussions and interests, LIQUID CAMPAIGN set up an ongoing Opinion Mining panel.
A set of surprising insight were revealed. Even the most passioned runners knew less about shoes and accessories than one would expect. Which of course left room for advice and service.
Based on LIQUID CAMPAIGN Opinion Mining, a dialogue started, preparing and supporting participants for the upcoming event.
The vivid and open exchange lead to a most welcome result: in the course of the well connected community chat, search traffic for RUNNERS POINT reached an all time high.
Contact: martina.marzahn@liquidcampaign.com
Tags: Online, Opinion Mining, Retail, Social Web
