As a leading specialty chemicals company, LANXESS supports their customers with innovative products, optimized processes and new ideas. LIQUID CAMPAIGN supports LANXESS in getting this effort heard – worldwide.
LANXESS asked us to develop an international positioning campaign. The challenge: to bring the different campaign levels under one communicative roof – from corporate motifs on global megatrends to multi-product motifs for diverse business units to motifs for a single product. All set was the existing brand slogan ENERGIZING CHEMISTRY.
Our approach: We took up on the slogan and transferred it into an overall headline concept that brings it all together – a general or specific application, a link to the slogan plus the slogan and logo themselves. This works consistent for themes like global megatrends– MOBILITY ENERGIZED BY LANXESS – as well as for state-of-the-art products with the focus on sustainability – GREEN TIRES ENERGIZED BY LANXESS – or for corporate responsibility projects – FUTURE ENERGIZED BY LANXESS. This goes hand in hand with “the big picture”: motifs that deliver a fresh, surprising and aesthetic look at the respective topic and respectively marking the energized detail. For everyone grasps the skills of LANXESS.
The campaign has a broad, worldwide cross-media covering and is continuously extended and adapted to the languages and specific requirements of all markets and events of LANXESS. With our energizing communication, LIQUID CAMPAIGN will carry it out.
