Bertelsmann is a global key player in all things published. So with no surprise media in Europe got all excited about Bertelsmann Gruner+Jahr plans to launch a cross publisher eReading platform.
LIQUID CAMPAIGN Germany is proud to develop a brand face and name for such a promising formation. To get there, LC Cologne did succeed in a nationwide pitch.
Guiding principle for brand building has been a multitude of possible usage scenarios, in terms of content, devices and platforms. So name and logo have been designed accordingly. The name of the brand – pubbles – stands for a new and inspiring experience of reading.
But all the new devices aside, reading stays a most individual experience. As a brand, pubbles needs to fit into this concept, without denying how varied the new platform will be. The brand identity represents this idea by being accessible and human – much closer to the experience than to its technical parameters.
