BMW brand campaign Russia
An involving brand is all about telling the right stories. Those who touch hearts and create brand enthusiasts.
Though a strong brand like BMW performs globally, emotions may differ slightly from culture to culture. Who would have thought that Russian language knows more than one way to express joy? Lucky Russia.
Finding the perfect Russina expression for JOY in terms of sheer driving pleasure was just the beginning of a very successfull market adaptation. Any aspect of the creative work had to be translated and tested carefully.
The task demanded a 360 degrees communication approach, guiding customers on their decision journey from touchpoint to touchpoint.
The JOY campaign delivers the brand´s promise – telling about the most specific expression of JOY only BMW can stand for.
Contact: markus.noder@liquidcampaign.com
