In a country where size has a bigger meaning, successful communication needs to keep up.
As part of a brand campaign, BMW Group Russia decided to advertise the history of their flagship car on the biggest billboard ever seen across Europe. As a result, the history of BMW 7 series is all but an advertisement to pass by. Integrated 3D ”kidneys” leave a permanent permission, and so does the sheer size of the work. The BMW Wall is more than 400 meters long and more than 15 meters high, covering in total more than 6.000 square meters.
This huge brand advertisement also generated a tremendous coverage in the national and international press. The BMW Wall is not just known in Moscow, it´s well known among enthusiasts around the globe. Like many other Moscow points of interest, lots of pictures have been taken and posted on all the popular online platforms.
Contact: markus.noder@liquidcampaign.com
