BMW launched the 6th generation of the BMW 7 Series. LIQUID CAMPAIGN Korea supported the event successfully with an integrated communication approach, fulfilling all the expectations of a very discerning target group.
From the pre-launch phase with closed room events to the official launch, the car aroused curiosity in all media.
This was the most successful car launch in the premium segment so far. And Korea achieved to be one of the most successful markets for BMW 7 Series Sales worldwide in 2009.
Contact: edmund.schaeffer@liquidcampaign.com
