Cases Overview
Samples of our work
LANXESS
Energizing communication - worldwide
As a leading specialty chemicals company, LANXESS supports their customers with innovative products, optimized processes and new ideas. LIQUID CAMPAIGN supports LANXESS in getting this effort heard – worldwide. LANXESS asked us to develop an international positioning campaign. The challenge: to bring the different campaign levels under one communicative roof – from corporate motifs on [...]
Gran Turismo on a Facebook road
A brand story out of personal experiences.
When was the last time you experienced something for the first time? For the unveiling of the BMW’s new Gran Turismo in Korea, our challenge was to transform the everyday driving experience into a unique and extraordinary journey for consumers . LIQUID CAMPAIGN enlisted the talents of legendary Korean photographer Kim Jung-Man to help us [...]
Bertelsmann G+J pubbles
Branding the future of eReading
Bertelsmann is a global key player in all things published. So with no surprise media in Europe got all excited about Bertelsmann Gruner+Jahr plans to launch a cross publisher eReading platform. LIQUID CAMPAIGN Germany is proud to develop a brand face and name for such a promising formation. To get there, LC Cologne did succeed [...]
Social Media Opinion Mining
A quality insight like no other.
Imagine having consumer insights in real time. Insights that bring you the right purchase drivers for your product, months before that product is actually launched. Not only once, but on a regular basis, even day per day if required. LIQUID CAMPAIGN Opinion Mining is a series of products and services for your needs in Sentiment [...]
Light up a Brand
ZENARO Brand Building
Taiwan based EVERLIGHT Electronics is a leading supplier in the global LED industry. Without LED, there´s no light for the future. The benefits are obvious: lower energy and maintenance costs plus a huge design option for both the hardware and the „lightware“ – beautiful lighting scenarios for any atmosphere. LIQUID CAMPAIGN Seoul was invited to [...]
Speed up by Social Web
RUNNERS POINT event promotion
German based RUNNERS POINT is a popular sports retailer, focussing on shoes and runners’ accessories. To prepare for a big sponsoring event, RUNNERS POINT intended to know more about upcoming trends and topics. In order to draw a Social Web map of runner´s discussions and interests, LIQUID CAMPAIGN set up an ongoing Opinion Mining panel. [...]
Hand-crafted communication
PASCULLI: Introducing a cycler´s dream on the internet
Berlin based PASCULLI is one of Germanys most exclusive bicycle brands. Handmade products, a manufactory near Milano, Italy, and an impressive flagship store in Berlin inside a refurbished factory building. PASCULLI is about a sophisticated idea what bicycling may stand for. It´s a lifestyle, integrating high tech, superior design, art and travel. LIQUID CAMPAIGN was [...]
A new multichannel voice
Positioning METRO as undisputed Nr. 1 in self-service wholesale, highlight its exlusive brands and pushing sales.
METRO Cash & Carry is one of the leading wholesalers with millions of satisfied customers worldwide. To support the strategy of growth in dedicated professional customer groups, METRO Cash & Carry Germany and LIQUID CAMPAIGN developed a multichannel campaign, making real customers in their business context the heroes. And what better proof can there be [...]
The refined roadster feeling
Launch of the new BMW Z4 Roadster in Korea.
For the launch of the all new Roadster Z4, BMW was looking for an innovative approach to capture the character of the car. A vehicle combining all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. The result was an aesthetically powerful marketing campaign entitled ”Expression of Joy“, featuring an artistic [...]
All the channels, all the JOY
BMW JOY Russia
BMW brand campaign Russia An involving brand is all about telling the right stories. Those who touch hearts and create brand enthusiasts. Though a strong brand like BMW performs globally, emotions may differ slightly from culture to culture. Who would have thought that Russian language knows more than one way to express joy? Lucky Russia. [...]
A new Moscow landmark
BMW 7 Series Wall
In a country where size has a bigger meaning, successful communication needs to keep up. As part of a brand campaign, BMW Group Russia decided to advertise the history of their flagship car on the biggest billboard ever seen across Europe. As a result, the history of BMW 7 series is all but an advertisement [...]
Premium statement
Launch of the new BMW 7 Series in Korea.
BMW launched the 6th generation of the BMW 7 Series. LIQUID CAMPAIGN Korea supported the event successfully with an integrated communication approach, fulfilling all the expectations of a very discerning target group. From the pre-launch phase with closed room events to the official launch, the car aroused curiosity in all media. This was the most [...]
Reduced to the max
Launch of the new BMW 1 series
The task was anything but small: how to approach a new, younger target group for the No. 1 premium imported car brand? The campaign needed to be tailor made for a market that is very much accustomed to the concept of hipness. Condensed 1intensity exceeded those expectations successfully. Besides an adaptation of all campaign storylines [...]
