Within just under three years of being founded, owner-managed advertising agency LIQUID CAMPAIGN enters into a strategic partnership, forming the basis for further growth for the international agency. Serviceplan Group, Germany’s largest owner-managed agency, has taken a minority interest in LIQUID CAMPAIGN.
Today with over 100 employees, LIQUID CAMPAIGN offers its clients a comprehensive service spectrum from three German locations – Hamburg, Cologne and Munich – as well as the emerging markets of Russia, India, China and Korea. A closely-networked partner structure enables these employees to collaborate on projects for leading brands on high European standards, always streamlined with local expertise. At the same time LIQUID CAMPAIGN takes advantage of the momentum from global dynamic markets, turning it into international benchmarks for German clients. The result: an agency model consisting of a network of people, creativity and operative instruments that is unique in the German market, which is turning the heads of established market players. And to further accelerate this success model, LIQUID CAMPAIGN decided to close ranks with Serviceplan Group.
Taking this step was made logical by the common market affinity and a shared concept of proper management of both companies. Serviceplan Group is already active in a number of international markets, and LIQUID CAMPAIGN rounds off this commitment with its collective years of experience in key Asian markets. At the same time this new partnership will enable clients of LIQUID CAMPAIGN to benefit from an even wider service spectrum down the line.
About LIQUID CAMPAIGN
LIQUID CAMPAIGN is an independent German full-service advertising agency for international brand communication. Operated by a decentralised partner network, since 2009 LIQUID CAMPAIGN has been guiding leading brands through their decision journeys all over the map: in Hamburg, Cologne, Munich, Shanghai, Moscow, New Delhi and Seoul. 100+ employees think up strategic, analogue and digital solutions for some of the most dynamic markets in the world. The clients of LIQUID CAMPAIGN include, among others, BMW, MINI, Lanxess, Tchibo and Metro Cash & Carry.
About Serviceplan
Founded in 1970 in Munich, Serviceplan Group is today the largest owner-managed agency in Germany, combining under a single roof its four main brands – Serviceplan, Plan.Net, Mediaplus and Facit – to provide all modern communication disciplines: classical advertising, retail and sales marketing, media planning and media buying, mobile advertising, dialogue marketing, CRM and online marketing, design, event marketing, PR & publishing, market research, web controlling, sponsoring & rights, the development of management software for marketing, to name but just a few. More than 1200 employees at locations in Munich, Hamburg, Bremen and Berlin, as well as branch offices in Zurich, Paris, Vienna, Liège, Milan and Dubai, work for renowned clients such as BMW, Continental, E.ON, HiPP, Lufthansa, Miele, MINI, Rolf Benz and Sony Ericsson.
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